I started Sante Strategies 6 years ago to focus on website redesigns and other strategic decision-making. I’ve continued to work in strategy over the years because it allows you to distill down the important parts of the web experience. The goals of the business, the needs of the visitor and how web properties and communication tools can realize both. Mobile web strategy is most distilled version of that experience – with smaller screens, different user interface and complex user context, thinking strategically about each component on a webpage becomes paramont.
And that’s why I decided to become the mobile sherpa.